Lately on the radio, I’ve been hearing what are probably 60-second ad spots for NBC’s fall prime time lineup. It consists of one femaile and two male voices that somehow just sound young and hip. The voices spend 60 seconds just jabbering about what’s on tonight on NBC in an exceptionally casual way. They comment on how much they liked the show last week, how hot the actresses are, and rumors that they’ve heard about this week’s episode.
They even make mistakes and correct each other. For example, today one of voices said something about how some actress on Law & Order SVU won a Emmy, and one of the other voices corrected it to "no, it was a Golden Globe". But it was just like it would have gone down in regular conversation among you and your closest friends. I really mean exceptionally casual conversation.
The most amazing thing about this ad campaign to me is that it really does on some deep down human level make me want to be one of the cool kids that get to be part of their water cooler conversation the next time I catch them on the radio. It hasn’t yet caused me to watch a show that I otherwise would not have, but I have to believe that it just might one of these times. Hell, I just might watch my first episode ever of SVU tonight. Just because my cool friends on the radio recommended it.