Good post and as you mentioned we’re looking at exactly that – the best way in which we can open up the button so that users get the experience they expect where they want it.

David, Luke and I were sat down and discussing this through just last week. I think it’s very important to get the experience right and to make sure that we don’t end up with a proliferation, not least because it’s going to confuse the hell out of users. People still need to be able to use the means they want to to get to the places they need to.

It’s not an easy problem and we seem to be tackling it first but it would be great to see it hashed out between people in the open.